The article analyzes the role of global motorsport and the Formula One World Championship as a complex global product with advanced technological and organizational features within the strategic frameworks of the Gulf Arab monarchies — Bahrain, the United Arab Emirates, Qatar, and Saudi Arabia. The study examines key aspects of infrastructure development and the organization of international competitions, as well as mechanisms of sponsorship and human capital attraction. Particular emphasis is made on the economic, image-related, and geopolitical effects of motorsport events, including enhanced tourism and media attractiveness, national branding promotion, and the use of motorsport within economic diversification and international positioning strategies. The analysis covers race calendars, ticket pricing policies, attendance dynamics, the participation of local athletes, and sponsorship involvement by Middle Eastern companies and other types of organizations. The study also traces the history of motorsport commercialization since the late 1960s and the engagement of Middle Eastern countries in its development since the 1970s, examines the contemporary economic model of Formula One and its unique organizational structure, and addresses motorsport international governance through the Fédération Internationale de l’Automobile (FIA) and national motorsport federations. The author concludes that financial investments by the Gulf Arab states ensure the long-term stability of global motorsport development, particularly that of Formula One, by compensating for the financial inefficiency of its European stages. For the Arab monarchies, participation in global motorsport serves a comprehensive function which encompasses international image-building, innovative potential demonstration, enhanced tourism and infrastructure development, stronger regional influence and regional competition management, and support for national economic diversification programs.
Keywords: Motorsport, Formula 1, Arab monarchies, Persian Gulf, Bahrain, United Arab Emirates, Qatar, Saudi Arabia, sports diplomacy, economic diversification, national branding, international image, international sporting events.
JEL Classification: L62, L83
For citation
Polyakova A.A. Global Motorsport and Formula One in the Geopolitical, Economic, and Image-Building Strategies of the Gulf Arab Monarchies: The Cases of Bahrain, UAE, Qatar, and Saudi Arabia. Economy of the Middle East, 2025, vol. 2, no. 2, pp. 26–59. https://doi.org/10.65324/eme003